Email marketing is the lost art of local businesses. With all the rage about Facebook and the Yellow Pages and everything in between, it seems everyone has forgot about having a monthly newsletter mailing, or sending out special offers, etc.
There is no easier sale than to existing customers for many businesses, yet so few actually market on a regular basis to their own customers. Worse, most businesses do not even have a mailing list of all their customers.
That is about to change for your business! Introducing Email Marketing for Small Business!
Top 11 Reasons Email Marketing Will
Grow Your Local Business
Consumers do business with companies and people that they already trust, and have a relationship with. Even though I am not a fan of Donatos, my wife always orders pizza the nights they send her a 30% online only coupon. Simply by emailing your customers, you build more of that trust and like factor with every email.
As I demonstrated above, there are very short term rewards when emailing your customers, as in instant sales or phone inquiries. Sometimes it just is a matter of someone reading your email at just the right time.
There is something to be said about brand awareness. By always being in front of past and potential customers every month, your brand becomes more of a name to them for their later purchase decision making.
You will learn quite a bit. If you are smart about it, you will look at which headlines get the highest open rates of emails you send. You also will find out what types of special offers get the most response. Email marketing for local businesses is almost like a free research company working for you if done right.
You can reach people on any device now since almost everyone has their email right to their Android or iPhone. It is very likely to reach your target audience wherever they are without too much delay, as long as they aren't 100s of emails behind.
Email marketing makes you look like a professional, and it actually improves your image as consumers look at you as cutting edge and innovative. This can work for almost any type of business.
I really like the personal touch that can come across in an email message to your customers. Being able to use a very personal message catered to your audience is something you just can't do with a website.
By having an email signup on your website, you will gather numerous leads who are not ready to buy from you at the moment. However, now that they are in your marketing funnel, you will be able to build rapport with them with regular emails and build their trust in you and your brand.
Email marketing is a great conversation starter. What I mean is, often times after sending out an email, you will get emails back, or even phone calls. It's a great way to build your brand and provide great customer service.
Emailing marketing is the #1 marketing you can do that is directly targeting your ideal customers with a specific message that is highly customizable each time. There just is no other way to reach your ideal audience for even a fraction of what email marketing costs.
This is probably the best, it actually keeps you accountable to continue marketing. If you don't email your list once a month then your list becomes unresponsive. It is super important to email every month. Even if it is a 1 paragraph tip about something related to your customers, send it out! This will make sure you continue marketing every month and never let your biggest digital asset (your list) get stale and forget about you.
Hopefully these tips demonstrate the importance of integrating email marketing into your website and overall business assets.
For more information and a free consultation about your email marketing needs, get in touch with us today.