Some Frequently Asked Questions: (Updated August 23, 2016)
Q: Why Are We So Different? A: We are actually kind of bummed our industry is thought of as worse than attorneys, but it's true. Tens of hundreds of customers have come to us with unfinished websites, horrible websites that cost an arm and a leg, and all sorts of broken promises from the digital marketing industry and web design agencies.
We are here to clean it up, offer a small business marketing solution based in Cincinnati but serving the entire US, and hope to finally reverse the bad fortunes of small businesses who need good online marketing in the Cincinnati market and elsewhere.
We do offer a pre-sales analysis of your situation to see if you are overspending, not spending on the right type of marketing, and even offer to help you manage the results by tracking if your marketing is successful or not. Many times we find out clients and potential clients do not know if what they are doing is working or not.
Q: Is it important to keep your website up to date?
A: It really depends. If you own a local plumbing business, chances are most of your competition either doesn't have a website, or they have a very plain jane website that has not been updated in 5+ years.
To take this a step further, if you just have a nice design that works very well on mobile devices and tablets, you will be much further ahead than your competition.
The next step in this question should really be about if you should do anything more than have a little bit nicer of a website than your competition. If you went one step further, and added something with a date on it, that showed your website has been looked at in the past few months, then it looks 10X better than your competition.
Just take a look at the websites you go to, and you know nobody has touched it in 5-10 years. Now take a look at a website where you know it is updated constantly. Same industry, profession, or service, yet the appearance of the business is drastically different.
This is why you should consider learning to update your website once a month, or hire someone to do it. Riverfront Media Group, Inc. has a $99 per month website content management done for you service, which you can see on our page, small business website content done for you.
To summarize the answer to this question, you obviously have to balance your time and budget. If a simple $99 to look 10x better than your competition is worth it, then just hire us to handle this for you. I can almost guarantee you that for $99 a month, your website will look like it is handled by one of the most professional website copywriters in the entire United States, and especially the Cincinnati area.
Further, even if you didn't have any money to spend, you could learn to do it yourself, balancing how much your time is worth to you. But make sure you update your website at least once a month, or Google will forget you are there, and your potential customers will think you are an antique.
About Google Search Rankings & SEO
Q: Is it important to rank my website in Google?
A: Since Google gets over 80% of all the search traffic online, and outside of Amazon, it gets the most "buyer intent" traffic online, I think it is important to rank highly in Google for the types of services you offer local consumers.
While Amazon has the most buyer intent of any search engine on the planet right now, Google does get the most searches for local consumers looking to buy local goods and services . This is why your website needs to rank very well when people search in your community for your services.
It doesn't get any more complicated than that, but the challenge is finding a company with a proven track record of SEO results in Cincinnati, and we have that. You can view our SEO case studies which proves we deliver SEO results. Most SEO companies talk a great game, but we actually rank our clients fast, every month, and also have contracts with large SEO Companies who have outsourced their work to us.
Keep in mind SEO services are a monthly cost, a part of your budget that you will need to account for. It might be better to start with a Google Adwords pay per click campaign in the beginning, as it will help you find what keywords people are searching for. We have a lot more information about this on our Google Adwords PPC Management page. About Reputation Marketing: Q: Is it important?
A: Yes. Hugely important. You must have good reviews in this day and age, and it's best to display them right on your website for others to see. Riverfront Media Group has written an amazing software solution for this problem, and you can read about it on our reputation marketing page.
About Google Adwords and Pay Per Click: Q: Should I do Google Adwords?
A: Yes, because it really helps you to get insight what people are searching when they find your adwords. It is super important not to do Adwords by just throwing up a campaign without optimizing it for 100s of negative keywords, and all sorts of geographic modifiers. You will lose a lot of clicks otherwise. I recommend reading up some on our Google Adwords PPC management page.