Reputation Marketing is the new kid on the block in 2016, at least from what I am seeing in the Cincinnati area. More and more digital marketing companies are selling it, so they finally realize it can't be ignored.
Why does your business need to be concerned about reputation marketing? Most consumers trust online reviews, even more so than they do recommendations from friends. The social proof associated with online reviews can no longer be ignored.
When you do a search and see results like this, which business do you think consumers are going to call first? Even if his business came up 3rd for this particular search term, he still would get all of the business.
The other important thing to note is you don't need 100s of reviews in most types of businesses. Just a handful of positive reviews, preferably a few from different places, and you immediately stand out from your competition.
The other important thing, like we do, is to stream your good reviews right onto your website, so that you can display, or showcase them to your potential customers. Our custom software was written specifically for this purpose and is available anytime for a very low monthly software license fee.
You can see how the reviews
are displayed on your website:
Special Pricing is below: